Record actual store observations. Be prepared to identify the locations you visited. Do not claim frequent visits unless that reflects your experience. A single TPR observation does not prove a year-round promotion.
Store visit log
Competitor & TPR observations
Capture the observed price and TPR status, not assumptions about the promotional duration.
Category insights
Look for missing sizes, flavors, price tiers, dietary options, or a gap between value and premium products. Example: “Few mid-priced choices in the 12–16 oz range.”
Look for brands with many facings, eye-level positioning, difficult-to-find items, or inconsistent shelf organization.
Look for out-of-stocks, missing shelf tags, incorrect prices, secondary displays, or differences between locations. Example: “Promotional display present in Store 12 but not Store 18.”
Count products with TPR tags versus total comparable products; record regular and TPR prices, and repeat visits. Example question: “Every time I’m in your stores, I notice many items on TPR. Is that driven by your category strategy or manufacturers?” One visit cannot establish a 52-week TPR.
Buyer meeting preparation
Suggested language should be edited to reflect actual visits. Buyer may ask for exact store locations.